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Living Streets seeks to rebrand Bike Fest

Living Streets Alliance, the advocacy group contracted to manage Bike Fest, is looking to rebrand the annual month-long bicycle celebration.

Emily Yetman, the director of LSA said it feels like it is time to change it up.

“That name has hit its limit for appeal,” she said. “We are seing the same people over and over. We want a catchy name that will appeal to people outside the bike community.

What is currently called Bike Fest started more than 20 years ago with a bike to work day and eventually morphed into Clean Air Days and finally several years ago into Bike Fest.

Yetman said they are looking for something more catchy like Portland’s Pedalpalooza.

Yetman said the month-long event has several goals. One is to “pat existing bicyclists on the back.” The other is to get more people on their bikes and raise awareness about the benefits of riding your bike for transportation.

Yetman said LSA is having a hard time coming up with a new name and is hoping the bike community can help rebrand the event.

Do you have a catchy idea? Playing off of Pedalpalooza theme from Portland, I’m proposing Bikestock.

What’s yours? Leave a comment.

12 comments
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Like-A-Bike

Martha Retallick
Martha Retallick

Three from Martha: 1. Ciclismo 2. Fiesta de Velo 3. RideON!

Frank Tellez
Frank Tellez

Bike Feast and it's organic Bike Fiesta and it's multi-cultural Pedalphilia and uh.. no, not that one Tucson Ride Yourself...wait, what? Tucson Bike Yourself that's better Fiesta de los Bikequeros Tyler Perry's Bike Tucson Bikeroo Banzai Bike Joy

d2thaho
d2thaho

Tucson's annual Bike"Like" ala thumbs up. Support Tucson's diverse bicycle community.

Mark
Mark

Hmm, my first one didn't seem to take. So, how about "Bike-utopia"?

Mark
Mark

How about "Bike-utopia" ?

Rob L.
Rob L.

Bikeroo Banzai gets my vote.

tommeixner
tommeixner

Fiesta de Los bike queries gets my vote.

tommeixner
tommeixner

More like a place than an event.