For the last sixty days, artist, bike advocate and former Arizona Wildcat Jennifer Beatty has been recreating iconic posters by using only bike parts.
Beatty, who has worked as a graphic artist for the last 10 years, was a bicyclist and advocate in Los Angeles before entering the graduate program in New York last year.
Beatty said the pieces don’t last long.
“Once it’s photographed it’s destroyed,” she said. “It’s almost cathartic. It gets me to love the process and not the pieces. Plus there is no room to store them nor enough time to ever clean that much chain.”
She is however selling prints and more in her online shop.
Beatty said on average each piece takes about 1-1.5 hours to complete, but said creating the post — which includes information about the poster — can make the whole process take about 4 hours.
It’s gotten easier as she’s learned how to get the effects she is looking for.
As for the parts, she said she scavenged them two different bike shops in New York City and hasn’t had to go out to find new or different parts to complete any of the pieces.
She selects about 10 posters to make at a time and tries to leverage holidays, anniversaries and other themes.
Her favorites include: