When League of American Bicyclists President Andy Clarke was in town last week as the official El Tour de Tucson honoree, he took one crucial piece of information home with him: In order to be more powerful, advocacy organizations need the help of the hardcore road riders.
“They have a lot of connections,” Clarke said from his Washington D.C. office last week.
Clarke said when he realized when speaking about advocacy to the platinum riders — the men and women who expect to finish the 112 miles in under 5 hours —that they are often made up of doctors, lawyers and other professions full of connections and influence.
Clarke said getting them to ride their bike for transportation was great, but getting them to advocate for other people who ride their bikes was even better.
Given how large the recreational cycling community is in Tucson, there could be a lot of power and influence. How do Tucson transportation advocates bring them on board and unify their message?