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    “If bicycling is going to become a viable mode of transportation, bicycles need to be seen as a means of conveyance, not an entry point to a lifestyle that requires specialized clothing, new lingo, or dedication to a particular political ideology. Fair or not, that image compounds some people’s reluctance to start riding.

    Driving, walking, and transit riding aren’t cultural identifiers like bicycling. I doubt there are many people who, asked to describe themselves, would respond “driver.” Bicycling needs to be the same way if it’s going to be embraced by a broad audience.”

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